Putting utilities at the heart of the story:
Aganova’s global growth
Who we helped
Aganova is a global water technology company specialising in large-diameter pipeline inspection. Using its Nautilus system, Aganova helps utilities detect leaks without interrupting water supply, enabling asset owners to reduce non-revenue water, extend infrastructure life and make better investment decisions. The company works with utilities around the world and continues to expand through major partnerships and international projects. .
Challenges
Aganova was preparing to announce two significant international projects: a partnership with Uisce Éireann (Irish Water) and Microsoft in Dublin, and a major contract with the City of Paris water utility, SEDIF.
The challenge wasn’t simply sharing project news, it was using these milestones to strengthen Aganova’s position as a trusted utility partner, balancing technical expertise with authentic storytelling that would resonate with customers, investors and the wider water sector.
Generate international media coverage around both announcements.
Build credibility through customer-first storytelling.
Create engaging social content that extended the life of each announcement.
What we did
Our comprehensive approach included:
Discovery & messaging: Worked with Aganova’s leadership team to refine key messaging and position the announcements around customer impact rather than technology alone.
Campaign storytelling: Developed two distinct campaign narratives. For the Irish Water project, we centred the story on the River Liffey and Uisce Éireann’s innovation, with Aganova supporting the wider mission. For the Paris announcement, we focused on the long-term value the project brings to one of Europe’s largest cities.
Video production: Two hero videos were produced to support the campaigns. One featured interviews with key stakeholders from Uisce Éireann, while the other explored the bigger picture of Aganova’s water replenishment partnership with Microsoft.
PR & media outreach: Editorial stories were created and secured targeted coverage across leading international water publications.
Strategic social media: We created a supporting LinkedIn campaign that kept momentum going after launch, helping drive conversations around water resilience, collaboration and innovation.
Results
The campaign successfully raised Aganova’s profile during a significant period of international growth, helping communicate the value of its partnerships through authentic, story-first communications. .
Campaign Highlights
We secured:
- Strong international media coverage for the Paris announcement, including trade titles such as Global Water Intelligence, H2O Global News and Smart Water Magazine
- High engagement across LinkedIn, with the Irish Water campaign generating discussion around water scarcity, innovation and the River Liffey
- Two campaign videos that shifted the focus from technology alone to the broader impact of utility collaboration and water resilience
- Strengthened brand visibility among utilities, industry stakeholders and prospective partners through consistent storytelling across PR and social media
Atlantean Media come highly recommended and it’s easy to see why. Professional and creative, the team is easy to work with. Aganova has engaged Atlantean across multiple campaigns and important project announcements, from Ireland and France to Brazil. They understood our business and helped to shape our stories into clear, engaging communications across both media and social channels. We were particularly happy with the coverage secured around our international projects, which helped raise Aganova’s visibility. We would be very happy to recommend Atlantean to other water and climate technology companies looking for communications support.
Marcos Barrera Parrilla
CEO, Aganova
