Scaling AI innovation:
FIDO Tech’s water loss detection evolution.
Who we helped
FIDO Tech pioneered the use of deep learning AI to revolutionize water leak detection, helping utilities tackle the multibillion-dollar challenge of water loss and find the water leaks that matter. After securing significant investment and proving their technology, FIDO Tech had reached an identity crossroads and needed to expand from start-up to technology leader.
Challenges
Navigating a critical transition from innovative start up to established technology leader while maintaining the company’s disruptive edge.
Tailoring brand architectures for three client demographics.
Increasing visibility and credibility, while keeping the company’s disruptive voice in the water industry.
What we did
A comprehensive rebranding and communications strategy:
Brand development: Defined distinct value propositions for FIDO brands with overarching FIDO brand identity, logos and social media style guide.
Digital transformation: Redesigned the corporate website to improve user experience, boost SEO, and showcase the company’s innovative solutions.
Content strategy: Developed targeted content pillars focused on thought leadership, tech innovation, and water sustainability.
Social media assets: Created scroll-stopping, distinctive content designed to increase engagement and visibility across key social platforms.
Results
Atlantean’s multifaceted approach transformed FIDO’s global communications from start¬up to scale-up, delivering strategic structure while amplifying their disruptive voice. The new brand architecture strengthened market positioning and established FIDO as a provocative thought leader in water technology.
Specific Energy, a US-based firm transforming raw data into actionable insights for water utilities, sought to elevate its market presence and evolve their image from water industry stalwart to a dynamic, forward-thinking innovator.
Elizabeth Hayes
COO, Specific Energy