Making every drop count:
FieldFactors’ urban water revolution
Who we helped
FieldFactors has developed an innovative approach to sustainable urban water management that is proven and has enormous potential for global scale. The flagship technology, BlueBloqs, enables cities to collect, treat, and reuse rainwater at a district scale – addressing the growing challenge of water stress in urban environments.
FieldFactors had secured a partnership with Microsoft to deliver one of Spain’s largest urban rainwater harvesting projects. It was a huge milestone, but they needed a way to communicate the story clearly, credibly, and with impact.
Challenges
Timing campaign launch strategically to maximise impact while avoiding noise around World Water Day
Leveraging high-profile Microsoft partnership to demonstrate scalability and credibility of BlueBloqs technology
Translating technical innovation into a clear narrative about climate resilience and water positivity
What we did
Our strategic communications package included:
Campaign strategy and timing: Devised a launch strategy that positioned the project just ahead of World Water Day to avoid market saturation while capitalising on water-focussed conversations.
Hero video production: Created compelling video content that focussed on real-world environmental impact over purely technical specifications.
Multi-channel content creation: Developed strategic social media content that amplified the partnership announcement across LinkedIn.
Targeted media outreach: Crafted and distributed press release with focussed outreach to relevant climate tech and sustainability publications.
Results
The Rain2River campaign successfully positioned FieldFactors as a leader in urban water management solutions, with measurable impact across all channels. All results were achieved 100% organically, showing the power of a strong story, well-timed content, and earned media done right.
