Innovative Social Media Strategy
Showing up in the climate technology and water social media space
There’s more to social media than motivational Monday posts, conference selfies and celebrating your latest hire. (Though we’re pretty good at those as well.)
Your social presence is your digital storefront – it shapes first impressions and builds long-term trust. It’s often the first place investors, partners, new hires or potential customers go to see what you’re about.
The challenge: Many climate and water tech companies treat social media as an afterthought. Posts are sporadic, content feels generic, and water social media becomes just another box to tick rather than a strategic tool for building authority and relationships.
The opportunity: When you have an innovative social media strategy, your expertise gains visibility where it matters most. Consistent, strategic content helps potential partners recognise your market presence, gives investors confidence in your stakeholder communication, and attracts talented candidates to companies with strong digital profile.
At Atlantean, we create innovative social media strategies tailored for B2B businesses in climate, water and sustainability. Whether you’re launching a new product, entering a new market or simply want to show up more confidently online, we help you build a consistent, audience-first social presence that delivers value and sparks engagement.
We build impactful innovative social media campaigns
People are on social media to be social – even in B2B, your audience is still human. That’s why we design content that’s not just informative, it’s insightful, entertaining, and thought-provoking. Content that starts conversations, educates, and positions you as a thought leader in your space.
We don’t just post for the sake of it. We help your team build confidence and consistency, guiding you on social best practice, brand tone, and how to bring your vision to life through content that resonates.
Our innovative social media campaigns combine strategic thinking with creative execution, ensuring your technical expertise translates into engaging content that builds genuine connections with your target audiences.
How we build your social presence:
Deep-dive social media audit, mapping competitors and identifying opportunities
Long-term, strategic content plan aligned with your business goals
Bespoke content showcases tailored to your brand and audience
Content formats from thought leadership posts to video explainers
A six- or 12-month content calendar, complete with monthly check-ins and support
Clear reporting with analytics and insights, mapped to performance KPIs
